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"[One of ] The Seven
Essential Popular Business Books" "Eternal truths, or the next best thing." "Barry Maher doesn't agonize over whether the
glass is half-full or half-empty, his stated mission with this book is to tell
us how to fill the other half of the glass. He does this with wit and humor, and
a spoken style that makes the reader feel right there listening to him and
enjoying the laughter at his jokes. Not for him the messianic zeal of the human
resource engineers; his preference is for the skeptical approach, a good hard
look at the downside before figuring out how to get to where you want to be. And
how to do it with integrity."
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"A bestseller waiting to be discovered."
"What [this must-read] book did for me was to enable me
to sell, to sell strongly—but
most importantly to sell with complete integrity
. . . Maher even shows a powerful way to close on the first appointment while
being totally and audaciously truthful."
The completely updated 2006 edition of Getting the Most from Your Yellow Pages Advertising is packed with money-saving and money-making ideas, all based on the latest research. Maher provides expert answers to all the questions Yellow Pages advertisers ask—and to those they never ask but should.
How important is ad placement? What about color?
How can I make cheaper ads work for me? I can I be sure my Yellow Pages ads are
working?
More Testimonials for
Barry Maher's Yellow Pages Expertise
"Excellent . . . destined to be a classic." "A story to be savored and remembered, a find to be
treasured." The highly-acclaimed science fiction/fantasy novel. "Legend has been compared to such science-fiction masterpieces as Dune and The Postman. As a novel, Legend is impossible to put down. But its story is much more than a compelling adventure. On a deeper level, it’s an epic about the mental bondage in which human beings live and the struggle to overcome it." The story takes place in a decaying city of the future, a city that is in the process of devouring itself. The heroes—a young man and woman—escape their rough lives on the streets only to be trapped between a parasitic government and an insane satanic netherworld. The only way for the young woman to triumph is to penetrate what cannot be penetrated. The only way for the young man to survive is to become a god.
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